Can what you drive translate into how you vote?  Political candidates hope so. 

Campaigns spend millions to find and sway voters, tracking everything from the foods people eat to the cars they drive. 

And this strategy, called microtargeting, is believed to be highly telling.

According to poll research, if someone drives a Ford or a Chevy, they’re likely to vote Republican.  If they drive a Volvo, chances are they’re a Democrat.

The goal… find those most likely to vote for your candidate and prepare highly-targeted marketing campaigns. 

Of course, there are plenty of exceptions to this philosophy.  But many agree, the conservative vs. liberal retail trend data can be valuable in maximizing a candidate’s advertising dollars. 

So what do you think?  Has microtargeting correctly categorized you?  Post your thoughts on this blog now!