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BMW of North America will send 38 specially painted BMW 3-series cars criss-crossing the country to drive a total of a million miles this month and next, reaching from Alaska to Florida, with a goal of raising $1 million for the Susan G. Komen Breast Cancer Foundation.
For every test-drive mile driven by prospective customers on certain days, BMW will donate $1 to the foundation. No donation will be asked of those who come in for a test drive.
Each fleet car will have a special titanium paint job incorporating swirls of pink ribbons, the symbol of the breast cancer cause. The lead car in each of two 19-vehicle convoys will incorporate the signatures of every test driver, and the picture of a “local hero” - someone in the area who has made a significant contribution to the cause.
Cars in BMW’s “Ultimate Drive” will be at Fields BMW, 4285 Lakeland Park Drive, Lakeland, on April 25; Bert Smith BMW, 3800 34th St. N., St. Petersburg, April 27, and Ferman BMW, 31480 U.S. 19, Palm Harbor, on May 1. The “Ultimate Drive” vehicles will be available from 10 a.m. to 6 p.m.
This year’s “Ultimate Drive” will bring the program’s 10-year donation total to $10 million, BMW spokeswoman Any Quarmby said.
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Posted by Missy Hurley, Tampa on 06/30 at 09:40 AM
More than 500 Florida Suncoast residents drove 14,084 miles in only four days to raise awareness and funds for the Susan G. Komen Breast Cancer Foundation. The 10th Annual Ultimate Drive Program raised $14,298 that will support a variety of local programs including breast health education, clinical breast exams, screening mammography and diagnostic evaluations.
The 2006 Ultimate Drive Program kicked off March 9th in Charlotte, North Carolina, and will make 241 stops nationwide before concluding in Las Vegas at the end of October. The Florida Suncoast leg included stops at Southpointe BMW in Sarasota; Fields BMW in Lakeland; and Bert Smith in St. Petersburg and Ferman BMW in Palm Harbor.
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