Bob is a longtime member of the Florida sports media, having served as a reporter and copy editor for more than 30 years. His true sports passion, however, is the history of the various games, exhibited by his in-depth book reviews and hobby of collecting cards and other sports memorabilia. He blogs for TBO.com on both subjects, transferring his work for the Tampa Tribune to the realm of cyberspace.
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Upper Deck signs Luck to card deal
Posted Jul 5, 2013 by Bob D'Angelo
Updated Jul 5, 2013 at 04:43 PM
If you are a collector that had Upper Deck “trade” cards from the company’s 2012 football product, you are in luck.
More specifically, Andrew Luck.
Upper Deck announced on Friday that the company has reached a trading card and autograph deal with Luck. That means Upper Deck can now produce licensed Stanford trading cards of the quarterback, who is now with the Indianapolis Colts, for the first time.
Prior to June 1, Upper Deck was unable to produce Luck cards because the quarterback had signed an exclusive deal with Press Pass. This deal prevented his autographs being part of any non-NFL licensed set. Topps and Panini America were able to produce Luck cards, but Upper Deck had to wait until Luck’s contract with Press Pass expired.
Upper Deck said Luck cards will be included in upcoming 2013 football card products.
In its 2012 football products, Upper Deck had issued special “trade” cards good for rookie and autographed rookie cards of a first-round quarterback. They were included in 2011 Exquisite Collection, 2012 Upper Deck football, 2012 SPx, 2012 SP Authentic and 2012 Exquisite Collection. If you’re holding one of those trade cards, there’s a good chance the redemption will be a Luck card.
Upper Deck collegiate sports manager called the Luck signing “a big win” for the company.
“We know there has been a lot of speculation over who the ‘Trade Upper Deck’ card would be good for and we are thrilled to announce it will be Andrew Luck,” Miller said. “Getting his rookie cards into the market for collectors is a top priority for us and signing this deal was the first step to getting that done.”
It’s a nice pickup for Upper Deck. Not having Luck in its football product would have hurt, but now the company can market one of the top rookies of 2012, who had an excellent college career, too.