Topps will be giving away more gold

Posted Jan 31, 2012 by Bob D'Angelo

Updated Jan 31, 2012 at 07:11 PM

The official release for the 2012 Topps Series 1 is Feb. 1, although I’ve already seen blaster boxes, rack packs and regular packs at my hometown Walmart. I haven’t checked out Target yet, but I am sure there are retail boxes there, too.

Nevertheless, Topps released its final marketing blitz for Series 1, and now that I think about it, it should not come as a surprise.

Collectors will be able to find a Golden Giveaway code card in every sixth pack of Series 1, and that card will have a code on the pack that collectors can use to get digital golden coins, special gold chrome die-cut cards, or cards that contain actual embedded pieces of gold.

Here is the breakdown:

There will be 100 different Golden Moments chrome die-cut cards, and collectors also will have a shot at a gold parallel numbered to 99.

An even rarer subset will be 1/1 cards, called Truly Golden Moments. There will be 100 die-cut chrome cards embedded with a real piece of gold.

In a similar vein, the base set will have 1/1 parallels, also embedded with a piece of gold.

Some collectors who enter codes and win gold coins could win prizes that will include autographed gold coin cards autographed by Willie Mays and Ken Griffey Jr., to name a few.

The site is not operational yet, but Topps said it will go live in late February. The site is www.topps.com/golden.

This is pretty much a carbon copy of the Topps Million promotion last year, and a collector certainly can acquire a nice virtual collection. Loved their retro rings like Boston Braves, Brooklyn Dodgers and Philadelphia A’s, for example.

It’s the same formula this year. The only difference is that instead of unlocking rings and cards, collectors have a shot at something that appears (to me, anyway) to be a more appealing collectible.