Bob is a longtime member of the Florida sports media, having served as a reporter and copy editor for more than 30 years. His true sports passion, however, is the history of the various games, exhibited by his in-depth book reviews and hobby of collecting cards and other sports memorabilia. He blogs for TBO.com on both subjects, transferring his work for the Tampa Tribune to the realm of cyberspace.
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Retail ramblings: 2013 Press Pass Ignite
Posted Jul 6, 2013 by Bob D'Angelo
Updated Jul 6, 2013 at 08:13 PM
Auto racing is a sport that combines athleticism with strategy and sheer nerve. NASCAR drivers are colorful, outspoken, and sometimes remind me of pro wrestlers because of the feuds that get started and the unvarnished comments that get into print or onto Twitter.
If you collect auto racing cards, you want that same kind of excitement. I saw a pack of Ignite NASCAR trading cards by Press Pass at my local Target, so I decided to buy a pack. Cost was $2.99 for a retail pack.
Perhaps Ignite is better as a hobby box product. From the retail side of it, and to be honest, I only opened one pack, I didn’t find much of a spark. There were five cards in the pack, containing four base cards and one insert. So far, so good. The base cards were of Mark Martin, Kasey Kahne, Kurt Busch and Regan Smith, and the insert was of Jimmie Johnson.
Press Pass advertises on its packs that the cards are the first to feature the NASCAR drivers in their 2013 uniforms. And the photography is sharp and the backgrounds seem OK. But the poses? Three of the drivers have their arms crossed, and Martin has his hands on his hips. Even the Profile insert card of Johnson shows Jimmie standing with his arms folded. There are smaller versions of the same photos on the card backs, too.
I suppose showing off the uniforms was the main thrust for this set, but some action shots would have been nice. Victory Lane celebrations, perhaps. Maybe I am missing the point.
Press Pass did use some savvy marketing techniques by featuring Johnson and Danica Patrick on the pack wrappers. I guess I was expecting more of a spark. It didn’t happen.