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Panini renews deal with Basketball Hall of Fame

Posted Feb 15, 2013 by Bob D'Angelo

Updated Apr 6, 2013 at 08:48 PM

Panini America announced Friday that it has reached an agreement to extend its licensing agreement with the Naismith Memorial Basketball Hall of Fame.
Panini originally cut a deal with the Hall of Fame in 2009, and this new deal, while not specific in terms of length, is a “multiyear agreement,” according to a news release issued by the company.

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As part of the agreement, Panini will maintain its exclusive rights to use the Hall of Fame marks and logos on its trading cards and stickers. Panini also will be allowed “an expanded presence” at Hall of Fame events, including the enshrinement weekend and activities like the Tip-Off Tournament.

Panini also will produce special autographed cards honoring members of each new class of Hall of Fame inductees.

John L. Delova, president and CEO of the Hall of Fame, said the organization was “excited” to continue its relationship with Panini.

“Over the last three years, the level of commitment to showcasing Hall of Famers on trading cards has been refreshing,” Delova said in a news release.

Panini CEO Mark Warsop also was obviously pleased. In the same news release, Warsop said the relationship between his company and the Hall of Fame has been “extremely important.”

“Naismith Memorial Basketball Hall of Fame members represent the most collected basketball fraternity in the world and remain a vital part of our officially licensed NBA trading card and sticker collections,” he said.

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