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Panini introduces Kobe Anthology tribute

Posted Aug 4, 2012 by Bob D'Angelo

Updated Aug 4, 2012 at 01:29 AM

t was a coup for Panini America when it landed Kobe Bryant as its first spokesman when the Texas-based company entered the U.S. market in 2009 and obtained exclusive rights to produce NBA cards.

Bryant gave Panini a big boost in credibility, and he has continued to have a an impact in all of the company’s products.

“Kobe Bryant has been a vital part of Panini America’s DNA,” Panini CEO Mark Warsop said in a news release.

To honor Bryant’s contributions, Panini will introduce a 200-card set called Kobe Anthology. One five-card pack of Kobe Anthology cards will be included inside every hobby box of Panini’s 2012-14 NBA products; the cards will debut in the NBA Hoops, set which will be released later this month.

The 200-card set will chronicle the highlights of Bryant’s career and will include autograph and game-used cards. Panini also will conduct a special promotion in which five winners will get to meet Bryant in person.

“To be featured so prominently on (Panini’s) trading cards and packaging is an honor,” Bryant said in a Panini news release.

If you can’t get enough of Bryant, then this set should be an intriguing challenge for you.

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