Bob is a longtime member of the Florida sports media, having served as a reporter and copy editor for more than 30 years. His true sports passion, however, is the history of the various games, exhibited by his in-depth book reviews and hobby of collecting cards and other sports memorabilia. He blogs for TBO.com on both subjects, transferring his work for the Tampa Tribune to the realm of cyberspace.
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Melia joins Leaf as PR manager
Posted Sep 3, 2013 by Bob D'Angelo
Updated Sep 3, 2013 at 04:58 PM
Brian Gray, the president of Leaf Trading Cards, calls it “a huge win” for his company.
I’d have to agree.
The Carrollton, Texas, trading card company announced the addition of Terry Melia as Leaf’s public relations, marketing and social media manager. Melia was a longtime PR guy for Upper Deck, logging in 13 ½ years with the Carlsbad, Calif.-based company until he was laid off in late July 2011.
The nice thing about being a public relations guy is that if you issue a release about yourself, you know it’s going to be accurate. So when I write that Melia is an avid autograph collector who has more than 23 years of experience in the trading card and memorabilia industry, take it to the bank. It’s from his first official release with Leaf.
And Melia, who officially assumed his titles today and will be in the company’s Texas office by early October, has hit the ground running. His immediate goal is to “get solid exposure” for Leaf’s lineup of products.
“The name of the game is recognition, so certainly my long-term goal is to get Leaf Trading Cards back to being a household name once again,” he wrote in an email Tuesday.
“In the short-term I just hope to learn the lay of the land as quickly as I can with regard to Leaf’s internal operations and keep doing what I do best in order to help them gain more notoriety and market share in the hobby.”
A 1984 graduate of the State University of New York at Oswego with a degree in communications, Melia helped launch Trading Cards magazine in 1991 and served as editor for the Beverly Hills-based company for five years. He also helped kick off a sister publication, called The Encyclopedia of Sports Memorabilia and Price Guide.
He joined Upper Deck in 1998, working in the public relations department as the company’s hobby media manager. He was promoted to PR manager in late 2007 and served in that capacity until July 2011.
Melia was the mouthpiece for Upper Deck during some turbulent times, but he always remained accessible even when UD was up to its neck in lawsuits. And I’ve written this before: what was great about Terry was his candor. When you asked or emailed a question, you got an answer back — quickly. It might not have been the answer you wanted, and if he couldn’t give an answer he’d let you know.
“I could not be more excited to add Terry Melia to the Leaf team,” Gray said in Leaf’s news release. “With a renewed focus on communication with our customers, consumers and the media at large, this addition is clearly a huge win for Leaf and its dealers.”
PR/marketing guys like Clay Luraschi at Topps, Tracy Hackler at Panini America and Chris Carlin at Upper Deck have been more than accommodating through the years. Now, add Melia back into the mix at Leaf.
“I’m extremely excited to be back in the industry,” Melia said in his news release. “By combining Brian’s creative innovations with my media pitching prowess, I’m confident Leaf will be making a bigger impact on the hobby as well as mainstream America in short order.”