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It’s magic! magicJack Bowl might be back
Posted Feb 19, 2009 by Brett McMurphy
Updated Feb 19, 2009 at 10:46 PM
Just like magic, the magicJack St. Petersburg Bowl might actually return next season.
On Jan. 31, 2009, when magicJack’s one-year naming rights deal and exclusivity contract expired, officials with ESPN Regional, who run the bowl, were under the assumption magicJack was not interested in extending their naming rights deal and magicJack was removed from the bowl’s official website.
Last week, Carlos Padilla, the St. Pete Bowl’s marketing director, indicated the bowl was “confident” it would find a new partner. Padilla also said the bowl “was disappointed to have lost such a great partner in magicJack.”
However, after The Tampa Tribune reported the magicJack sponsorship was kaput, magicJack sponsor Mel Arthur countered that wasn’t true.
Well, it turns out that the advertising agency hired by magicJack to extend the naming rights deal was not aware of the Jan. 31 deadline.
“There was some miscommunication between us and the [ad] agency and back to the client,” said Clint Overby, ESPN Regional’s senior director of events. “Our conversations led for us to believe that magicJack had declined [wanting to extend the naming right deal].
“Someone didn’t pick up the phone to close the loop. It was a simple miscommunication. We’re not trying to throw anyone under the bus.”
Overby said ESPN Regional and magicJack are working on extending the deal for multiple years and hopes to have something done in the next 30 days.
So when I wrote last week, my lock of the year was that USF would not make a second consecutive magicJack St. Petersburg Bowl appearance, it looks like it could still be a possibility. Keep your fingers crossed.