In The Game brings back Broad Street Bullies

Posted May 12, 2012 by Bob D'Angelo

Updated May 14, 2012 at 01:08 PM

In The Game is bringing the bullies back.

In The Game will unveil its Broad Street Boys set — a tribute to the Philadelphia Flyers franchise — on June 29.

Each box will contain 14 cards —eight base cards and six inserts. In The Game said in a news release that the production run on this product “will be extremely limited.”

The base card set will focus on the history of the Flyers. Subsets will include Expansion Year, Broad Street Bullies, Triumph and Tragedy, Contending in the 90s, New Millennium and Continuing the Tradition. 

The inserts will either be game-used or autograph cards, or a combination of both. The autograph cards will come in black and orange variations. Full checklists should be available May 15.

I included a photo of the Battle For The Cup memorabilia card, since it depicts a young Phil Esposito, who was on the Boston Bruins squad that lost to the Flyers in the 1974 Stanley Cup Finals. The card features Bernie Parent and Rick MacLeish, Dave Schultz and Gilles Gilbert, and Terry O’Reilly and Esposito.

The Flyers repeated as champions by defeating Buffalo in the 1975 Stanley Cup Finals.

I find it interesting that In The Game is targeting a narrow audience with this product — after all, how many Penguins fans will be rushing out to the stores to snap up this product? On the other hand, it’s really not such a gamble. The Flyers, particularly the group that played during the 1970s, were a tough, in-your-face bunch of brawlers who didn’t back down from anyone. They may have been feared or even despised, but they still resonate with hockey fans today. Plus, the chance to pick up an autograph card of say, Jaromir Jagr, is nice motivation to buy a box or two.

And that’s what In The Game is aiming for.