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Rays’ new logos, unis leaked

Posted Sep 20, 2007 by Marc Lancaster

Updated Sep 21, 2007 at 12:31 PM

Every time a team makes significant changes to its logo or uniform these days, it tries to make a big splash in unveiling its new look. You know the drill—the photo op with the star player modeling the new gear, that kind of thing.

Inevitably in the online age, though, the design leaks out before the orchestrated launch. It’s easy to understand why this happens: there are just too many links in the chain between the design itself, getting it approved by MLB and distributing it to all the various manufacturers who need plenty of lead time to begin production.

The Rays—and it is the Rays, of course—became the latest to fall victim to this trend today. A message-board poster got a hold of the official logos and uniform designs and linked them up for all the world to see.

Here’s a look at the Rays’ new look, with the long-rumored motif featuring blue as the primary color with yellow highlights intact:




The Rays weren’t pleased the designs leaked out, but at least they didn’t bother denying they’re the real deal. Here’s the official statement from the team:

“We are planning an exciting celebration this fall, at which time we will launch the new marks.  We will celebrate this occasion with our fans, players, and supporters.  We are excited to share this event with the Tampa Bay community.  It will provide the first opportunity to get a complete sense of our new look and its meaning to our organization.”

That launch is expected to occur during the week of Nov. 5, the Bucs’ bye week.

In the meantime, what are your thoughts on the new look?

Reader Comments

Por (Bill Wyman) on September 20, 2007 (Suggest removal)

It just makes me happy to see that a blog got it before the main stream media…more proof that bloggers killed the dinosaur.

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Por (Tyler Marsh) on September 20, 2007 (Suggest removal)

Not a big fan of them at all.  I don’t dislike the new colors, but I really liked the green.  They’re pretty bland.  Nothing special at all.  I don’t like the design of the R in the Rays.  I also think the sun looks stupid. 

All in all, I think they are definitely a step down.  The current jersey’s are nicer in my opinion.  I guess it will generate new revenue because fans will buy the new stuff.  But they could have done a significantly better job in the design.

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Por (Stephen St Pierre) on September 20, 2007 (Suggest removal)

They are kind of bland.  I Don’t like the Star.. are we the Mariners now?  The alternates look pretty decent (except for the star)

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Por (Ramon Avendano) on September 20, 2007 (Suggest removal)

I hope they design a sunday-game jersey too, like brave’s red-jersey, with a navy jersey, this gonna be much better than home jersey, it’s so simple, with no color. Initially i thought the new uniform would be like biscuits or something like that (same colors). Anyway, it’s a start for new era, i hope the uniform will not be the only change

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Por (Joe Dobrowski) on September 20, 2007 (Suggest removal)

The scheme, colors and font look ok by me, but I am dissatisfied by the lack of “Tampa Bay” disappearing on the road jersies and a lack of a 3rd jersey.  The other jersey offered was the BP/ST jersey.  I would hope that “Tampa Bay” didn’t disappear for the sake of marketing to a broader Floridian audience than the fan like me who will be there 90% of the time.  I think the road jersey is symbolic and a source of civic pride and the front office (Matt Silverman) has missed the boat depending on his explanation if indeed the road jersies have been “neutered”.

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Por (Kurt Thoreson) on September 20, 2007 (Suggest removal)

I do not like them.  They look like the cover of a sunflower seed bag.  Not to mention they look like the Kansas City Royals.  Why not something metallic like silver or gold.

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Por (Casey Peterson) on September 21, 2007 (Suggest removal)

I think that, short of scrapping the whole idea altogether, three things can help make this logo better:

1. Lose the star (Or is it a sun?  Well, the sun is a star after all…).  If you want to incorporate sunshine and yellow, so be it.  But place it in a different spot.  It looks absolutely ridiculous where it is right now; it’s almost like someone at the last second told the artist to throw in some sunshine and the artist just slapped it in any old place before the logo went to proofing.

2. As mentioned before, go ahead and put “Tampa Bay” on the away jersey.  This is how baseball should be, after all.

3. Is there any way to make the caps look like they’re, you know, NOT from Kansas City?

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Por (Tony Thompson) on September 21, 2007 (Suggest removal)

I’m a big fan of the current uniforms, and feel that they’ve never gotten their full due. What bothers me most about these new uniforms isn’t the new colors but the design. These designs look like they were done by a complete amateur. The logos with the baseball diamond in the background look like something a little league team would make up. The sun looks ridiculous, and leads folks to associate our name with rays of sunshine. This along with the unfortunate decision to remove the word “Devil” officially completes the neutering of our mascot. Not using “Tampa Bay” on the away uniforms not only looks bad, but could lead some of the more paranoid fans to believe the Rays are leaving their options open when it comes to relocation.

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Por (Steve Gross) on September 21, 2007 (Suggest removal)

NOOOOOOOO… These are bland and boring jerseys


whats with the star?

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Por (Frank Ferreri) on September 21, 2007 (Suggest removal)

The Orioles eliminated “Baltimore” from the road uniform years ago to become a regional team with a nice fan base out of suburban D.C.  The Expos moving to Washington and 10 losing seasons eroded a good portion of that base.  Appears the Rays are thinking in terms of region as well with Tampa Bay gone form the road jersey.  The name “Devil Rays” was never a good one as it has no connection or meaning to the area.  Buccaneers, Storm, and Lightning make sense here. Obviously, the team is thinking of Sun Rays.  The current logo and colors actually are very nice compared to the original logo in 98.

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Por (Doug Wurzler) on September 21, 2007 (Suggest removal)

Cannot get excited about this look.  No Tampa Bay on the away, and the boring TB on the hat.  Colors nice, but infers a Ray of Sunshine? No imagination here.

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Por (Joe Dobrowski) on September 21, 2007 (Suggest removal)

I agree with the reader Tony here as I mentioned earlier.  Seems to me that Matt Silverman personally felt that he had to cater to a bunch of interest groups in changing the logo of the team rather than be bold and identifying and branding the club in a proper manner.  In short, not only do the road jersies lack Tampa Bay, but there is also the stinging Ray on the sleeve but a ray of sunshine symbolic on the jersey.  Seems to me that there is a lack of boldness and too much compromise in this design.

For me, TB and Tampa Bay goes beyond the player, its the identification with the team and the area.  I hope the team reconsiders this or I will be furious.

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Por (john patrone) on September 21, 2007 (Suggest removal)

they can do better than this.  they look like they should have been our first uniforms.  someone needs to use their imagination and come up with something new.  we need cutting edge logo and font to do us justice.  if not we’ll just look like a AAA team.

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Por (Paul Allen) on September 21, 2007 (Suggest removal)

I think they are bland. However, I would prefer bland to the tacky, original Rays uniforms. Also, it is important to keep in mind that these designs may not be the final ones. These may be some middle stage of design and the final uniforms may be a little more lively.

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Por (Drew Baker) on September 21, 2007 (Suggest removal)

I really hope these jerseys are a joke. Seriously what thought goes into something like this? If you are going to at least go for a classy look, which I guess they are going for, try not to make it the exact same colors as the kansas city royals. Like everyone else is saying, what is wrong with our current jerseys? I wouldn’t even care if they changed the color, but this is just sad. Carl Crawford, if you can hear me, please talk to the owners about this. I am sure they will change it if you dont like it haha.

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Por (Adrian Robles) on September 21, 2007 (Suggest removal)

This new change is weak the colors are awful it looks to close to the KC Royals. The fact that they stripped Tampa Bay from the uniform is offensive. Tampa Bay refers to the ownership of the team as in the fans who live in the bay area. There is not going to be a influx of fans because of the new uniforms. Rays are so off base on this one.

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Por (Ben Sack) on September 21, 2007 (Suggest removal)

I have to agree with everyone here. Boring and dull. I don’t mind the colors half as much as the logos. However,what really irritates me that the visiting uniform says “Rays” and not “Tampa Bay.” Someone mentioned that they look like minor league jerseys and I feel that’s true. I hope they read all these comments and make some changes before releasing them this fall. Ugh!

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Por (James T. Neubaum) on September 21, 2007 (Suggest removal)

Its just a drab looking uniform ( try using some kind of pinstripes)

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Por (ek) on September 21, 2007 (Suggest removal)

Is this really that hard?  Come on!


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Por (Rudy Lefkowicz) on September 21, 2007 (Suggest removal)

These uniforms won’t give the Rays a distinct look. They are very similar to the Mariners’ as well as the Royals’. I actually like the current ones. No one else has green and black, so there’s a clear identity. Now, they’re just imitators.

Oh, also, do you notice how the new teams can’t establish traditions? The D-Backs are the worse; they’ve gone through every color in the rainbow already, so they have absolutely no identity. Now the D-Rays are following suit.

I say stick to the current colors, even if you want to change the style a bit.

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Por (EK) on September 21, 2007 (Suggest removal)

Is this really that hard?  Come on!

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Por (John H) on September 21, 2007 (Suggest removal)

Are you kidding me?  I would like to agree with the other members here….boring.  I told friends of mine when I heard last year they were changing “as long as we don’t look like the Royals”....and guess what we did?  Nothing like a boring uni to accentuate a boring stadium, ‘08 should be a blast.  I guess we shopped from the clearance rack again, huh?  Old, old, old…

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Por (Tom Sabol) on September 21, 2007 (Suggest removal)

I really hope this is a joke. If it isn’t then the team will be even more of one than they already are. There was nothing wrong with the color scheme or logo from this year. The uniform options (other than the sacreligiious alternate softball look) were classic. All we needed was a name change/tweak and to loose the never inspiring shark wannabe Devil Ray. But, I guess the bargain bin looking uniforms will go very well with the bargain bin ownership philosophy.
Go Bulls!

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Por (Jim Hausknecht) on September 21, 2007 (Suggest removal)

I think the new uniforms are absolutely appalling. I think they should leave it up to the fans to vote on the new uniforms. I do like the current uni’s and color scheme. I agree with the readers that the new uni’s look like Seattle/KC or a minor league team. I am not in favor of dropping the “Devil” from the name either. Oh well thats my $.02. Go Rays!

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Por (Brandt Merritt) on September 21, 2007 (Suggest removal)

It’s funny how I keep seeing that yellow is a highlight, but there is no yellow in the design at all, except for the dumb thing (sun?) in the ‘R’ in Rays. These are boring and could really benefit from some kind of trim on the pants or down the side of the jersey or even in the middle like the current ones. I don’t mind the blue and the font change and like getting rid of devil, but these inspire absolutely nothing. Please read all these comments, Stu, and make some changes in the next couple of months.

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