Roger Mooney covers the Tampa Bay Rays for The Tampa Tribune, TBO.com and News Channel 8. He has covered the Rays since their first season in 1998, including 11 years for the Bradenton Herald. Roger has also covered Florida, South Florida and Florida State football, the Bucs and the Lightning.
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Rays’ new logos, unis leaked
Posted Sep 20, 2007 by Marc Lancaster
Updated Sep 21, 2007 at 12:31 PM
Every time a team makes significant changes to its logo or uniform these days, it tries to make a big splash in unveiling its new look. You know the drill—the photo op with the star player modeling the new gear, that kind of thing.
Inevitably in the online age, though, the design leaks out before the orchestrated launch. It’s easy to understand why this happens: there are just too many links in the chain between the design itself, getting it approved by MLB and distributing it to all the various manufacturers who need plenty of lead time to begin production.
The Rays—and it is the Rays, of course—became the latest to fall victim to this trend today. A message-board poster got a hold of the official logos and uniform designs and linked them up for all the world to see.
Here’s a look at the Rays’ new look, with the long-rumored motif featuring blue as the primary color with yellow highlights intact:
The Rays weren’t pleased the designs leaked out, but at least they didn’t bother denying they’re the real deal. Here’s the official statement from the team:
“We are planning an exciting celebration this fall, at which time we will launch the new marks. We will celebrate this occasion with our fans, players, and supporters. We are excited to share this event with the Tampa Bay community. It will provide the first opportunity to get a complete sense of our new look and its meaning to our organization.”
That launch is expected to occur during the week of Nov. 5, the Bucs’ bye week.
In the meantime, what are your thoughts on the new look?