This is what happens when a gutless corporation runs head long into a feckless, dim-wit with a syndication deal.

What should we call this insanity? Fast food McCarthyism?

A few days ago an American corporation, Dunkin’ Donuts pulled an advertising campaign featuring food goddess, Rachel Ray, simply because columnist Michelle Malkin is a complete, unmitigated dope.

Malkin, who has to be dumber than a sack of doughnut holes, got her John Birch Society card all in a wad, merely because of an advertising campaign , featuring Ray holding a cup of Dunkin’ Donuts coffee.

And the problem here was?

In the ad, Ray is wearing a simple black and white silk scarf around her neck. That’s it. That’s the problem, at least according to the Bill O’Reilly in sensible pumps.

In her column Malkin railed against the Dunkin ‘Donuts ad for allowing Ray to pose “… in what appeared to be a black-and-white keffiyeh.”

The keffiyeh is a traditional Middle Eastern head-wear worn through the regions by tens of millions of people, including, yes, even evil-doing terrorists.

Alas, the problem for Malkin was that Ray was not wearing a keffiyeh in the ad, a point even conceded by Glenn Beck in a hoop skirt, when she wrote “...appeared” to be a black and white keffiyeh, which would be sorta like writing Michell Malkin “appeared” to not even know she was alive.

Unfortunately, all the phony posturing and outrage by Malkin eventfully prompted the company to actually pull the ad to “avoid the possibility of misperception.”

That’s too bad.

It would have been nice to see the company issue a press release that said something like this:

“Michelle Malkiin has to be dumber than a sack of bearclaws.

“Does this imbecile really believe we would sit around a conference table at our corporate headquarters and run an ad that would offend our customers?

“Does this crime against journalism believe someone in our offices said: ‘Hey, I have a great idea! Let’s have Rachel wearing terrorist garb in the ad!’ and that we all said “Bully! What a fabulous notion!”?

“But you know what? It’s really not worth putting up with all this right-wing blather, so we killed the ad. And no, we are not planning another campaign featuring Rachel burning the American flag.”

And that probably also explains why I would be a miserable failure as a marketing strategist.