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GOP ad firm offers free service to “cliff” no-voters

Posted Jan 3, 2013 by William March

Updated Jan 3, 2013 at 12:37 PM

A local Republican campaign media firm is offering free ad-production services to Republican congress members who voted against the fiscal cliff deal.

The firm, SSC Ads, run by Buzz Jacobs and Doug Brown, will produce TV ads for free for the no-voters, Jacobs said today—contingent on approval of the deal by campaign legal counsel, which could be tricky, because federal law doesn’t allow corporations to make donations to candidates for federal offices.

The reason: “We know it’s hard to go to Washington and do the right thing, especially when you’re under a lot of pressure from the media, and we have a lot of respect for the people who did,” said Jacobs, who’s possibly best known as southeast regional campaign director for John McCain in 2008.

One catch: Any candidate who accepts must also give SSC the contract for ad placement, meaning buying the TV time to air the commercials. A percentage commission on purchases of time is where political advertising firms usually make most of their money anyway. But Jacobs said the offer is probably worth somewhere in the range of $3,000 to $15,000, the cost of producing a 30-second political spot.

In the 2012 election, SSC did ad work for U.S. Senate GOP primary candidate Mike McCalister and 19th District House GOP primary candidate Byron Donalds, both tea party-oriented candidates.

SSC Ads is based in Tampa and Orlando.

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