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Posted May 1, 2007 by Vidisha Priyanka
Updated May 1, 2007 at 11:01 AM
Hillsborough County occupational licenses filed or applied for from April 2 through April 6.
Edward D. Jones and Co. Ltd. No. 18207, 1751 W. Fletcher Ave., investment company
GAG Construction, 2306 W. Robson St., performs services for construction contractor
Young, Reginald Nehemiah, 2508 N. 32nd St., nonstructural work limited to $1,000 and no electrical
Perez, Antonio, 2920 W. Giddens Ave., A, performs services for construction contractor
Cox, William Paul, 2116 W. Sewaha St., trim, wood floor install, vinyl floor install
C & C Pumping Services, 1603 N. 26th St., concrete pumper
Vargas, William, 2007 W. Fern St., auto detailing, washing, polishing and pinstriping
Castro Naranjo, Hector Edefran, 5510 N. Himes Ave., 1508, electronic repair, computer repair
Bemark, 4528 S. Grady Ave., nonstructural work limited to $1,000 and no electrical
Johnson, Barbara Ann, 3926 W. Hillsborough Ave., drive away, car delivery
Photos by Jose L. Garcia, 3506 W. Azeele St., photographer, studio or otherwise
McGehee, Bruce Shields, 3910 U.S. 301 N., 140, land surveyor
Tampa Design Services, dba, 2202 S. Dale Mabry Highway, retail store
Andujar, Frankie, 8330 N. Florida Ave., B910, retail sales
Brackin, Jason E., 7809 N. 52nd St., cable installation
Airgam dba The Sports Pizzarena, 4516 S. Dale Mabry Highway, restaurant
Melendez, Carlos, 4899 W. Waters Ave., G, detailing of auto/vehicle
Vene Drywall Construction, 8502 Standish Bend Drive, performs services for construction contractors
Bay Carpet and Tile, 5112 W. Grace St., carpet/tile installation
Acapulco Mexican Grocery, 1001 N. MacDill Ave., C, grocery store
Tijuana Flats Burrito Co., 1617 W. Platt St., restaurant
Superior Concrete Services LLC, 8431 N. Grady Ave., performs services for construction contractors
Mercedes, Rebecca Marie, 3926 W. Hillsborough Ave., drive away, car service
Oscar Lopez Auto Upholstery, 2701 N. Armenia Ave., auto upholstery
Karas, Johnny A., 3926 W. Hillsborough Ave., drive away, car service
Intensity Academy LLC, 13176 N. Dale Mabry Highway, 448, distributor
Rep Yo School, 3007 W. Cypress St., 5, clerical and/or stenographic service
Southland Express Logistics, 9280 Bay Plaza Blvd., management service
Benefit Consultants of Florida LLC, 3527 N. 22nd St., insurance consultant
Carrillo Construction Corp., 9805 Pine Way, performs services for construction contractors
Marc and Didis Original Deli & Caterers, 201 W. Platt St., A, restaurant
Bloomberg, Chris, 13048 Leverington St., lawn mowing and trimming
Provident Security, 7819 N. Dale Mabry Highway, 201, security guard, patrol
HD Supply Waterworks, 4511 W. Osborne Ave., wholesale plumbing and electrical supplies
Weston Charmain Childcare, 3404 W. Shadow Lawn Ave., child care center
Robert and Suzanne Enterprises, 4907 S. 50th St., check cashing service
Trenique Designs, 6101 N. 20th St., jewelry manufacturer
J C Davis Management Co., 302 S. Howard Ave., restaurant
Schukay, Ronald J., 5905 Hampton Oaks Parkway, insurance adjuster
RJ Dale Advertising, 12950 Race Track Road, 208, advertising agency or service
Johns, Christopher E., 5905 Hampton Oaks Parkway, insurance adjuster
Massage-A-Lot Centers, 7345 Jackson Springs Road, A, office
Traci E. Alvarez Conte, 4701 Christa Court, 343, cleaning service
Diaz Hilda and Marinia Cruz Diaz, 8702 N. Ola Ave., janitorial service
FDC Enterprises dba, 1821 E. Seventh Ave., convenience store
OSSI Financial, 1810 S. MacDill Ave., 5, broker
Corredor Amparo, 5604 S. Manhattan Ave., C, landscaping service
Wilsons Links & Hook UPS LLC, 4410 W. Crest Ave., A, low voltage electrical
Alvin L. Lawrence, 4602 S. 24th Ave., cabinet repairs, refinishing and installation
Brown, Kari S., 2218 E. Third Ave., attorney-at-law
Bennett Jessica Ann, 2218 E. Third Ave., attorney-at-law
The Brown Law Offices PA, 2218 E. Third Ave., office
Tropical Blends LLC, 2200 E. Fowler Ave., retail sales
Ford, Roderick O., 220 E. Madison St., 1207, attorney-at-law
Williams, Donaldson Laqueata, 12707 N. 52nd St., A, child care center
Servicios Latinos, 8935 South Bay Drive, clerical and/or stenographic service
Hyder, Paul, 20610 Whitewood Way, roof painting, spraying or coating structures
Fano, Raymund F., 15438 N. Florida Ave., 200, engineer
D & J Munoz, 8714 Exposition Drive, performs services for construction contractors
Kims Tailoring and Alterations, 1304 S. Dale Mabry Highway, Tailor, dry clean dropoff/pickup
Kim Kean Florist, 1304 S. Dale Mabry Highway, retail store, florist and gift shop
Cabrera, Leyda, 9521 Sundial Drive, cleaning service
Cummings, Brian T., 5520 Gunn Highway, 1811, cable TV installation
Mosley, Patrick M., 401 S. Florida Ave., 300, attorney-at-law
Creative Decks & Docks, 12615 Orange Grove Drive, wooden decks and docks
Rivero Ice Cream MV No. 6556, 4508 W. Minnehaha St., ice cream truck
The Centenario Construction, 6910 W. Waters Ave, 200, performs services for construction contractors
Blackjack Consulting, 12718 Barrett Drive, vending machine consultant
Circle K Stores No. 9835, 1451 E. Fowler Ave., retail sales
Tran Contracting, 12516 Sugar Pine Way, general contractor
Polaszek, Christopher Stephen, 2202 N. West Shore Blvd., 200, attorney-at-law
Expert Closing Executive, 1412 W. Waters Ave., 206, clerical, house title company
Bradford, Michael Joseph, 305 S. Boulevard, attorney-at-law
Park Avenue Cafe, 259 Westshore Plaza, coffeehouse, takeout
Lord Matthew Wayde, 1505 S. Habana Ave., nonstructural work limited to $1,000 and no electrical
Alls, Gloria J., 13708 N. 21st St., baby sitting, lawn maintenance, auto detailing, home healthcare, chef, nonstructural work limited to $1,000 and no electrical, taping and recording service, promoter of variety entertainment shows, retail sales/wholesale merchant
CC S Bagels and Deli, 510 N. Franklin St., restaurant
Alls, Gloria J., 13708 N. 31st. St., security guard, patrol
All Around Handyman Services, 4202 Hollow Trail Drive, minor repairs to walls, floors, touch-up paint
Compagnone, Agnes, 3111 W. Dr. Martin Luther King Jr. Blvd., 100, clerical, planning
Happy Face Tree Services & Handling, 1008 N. Lincoln Ave., tree removal, trimming
Burton, Margaret A., 4103 N. 15th St., cleaning service
Parrot Stuff, 13946 W. Hillsborough Ave., retail store
Sun Blue, 11612 N. Nebraska Ave., G, wholesale merchant and/or outside sales
Tudor, Richard G. Jr., 3147 W. Varn Ave., property management service
Warren, Carl Sr., 1710 E. North Bay St., consultant - business, research, political
Hyperion Group LLC, 20109 Indian Rosewood Drive, business management consultant
Big Red Fire Extinguisher Company Sales Service and Inspection, 818 Riverbrook Ave., fire extinguisher service
Waste-B-Gone LLC, 4427 Hidden Shadow Drive, local hauling and/or transfer service
Martinez, Mata Maria L., 5424 Deerbrooke St., 2, lawn mowing and trimming, performs services for construction contractors
J & W Communications LLC, 4410 W. Crest Ave., cable TV installation
Data Based Solutions LLC, 9101 Cypresswood Circle, business consultant, data analysis, international controls, risk
Borrego, Yoshira, 7219 Benjamin Road, D, massage therapist
Leonard, Tiffany Rae, 12924 Worchester Ave., personal fitness trainer
Hodgman, Jacalyn K., 305 W. Frances Ave., valet service, chef
Santana Communications, 2705 N. Morgan St., satellite dish, cable TV installation and service
Shanis Stepping Stones, 4129 W. Waters Ave., debt consultant
Collier, Janyth G., 4100 W. Kennedy Blvd., 327, clinical social worker
OMDIA, 11403 Mallory Square Drive, 302, janitorial service, nonstructural work limited to $1,000
Unique Restaurant Island Grill, 3404 W. Lake Ave., restaurant cafe
Pinson, Jennifer Ann, 2605 S. MacDill Ave., massage therapist
Home Therapy Cleaning Service, 18346 Bridle Club Drive, cleaning service
Sunshine Performance Glass, 5300 Adamo Drive, F, glass manufacturer
Icon Security, 18002 Richmond Place Road, burglar alarm installation service
Hernandez, Grecia F., 6808 Rosemary Drive, child care center
Josiyana, 5205 S. 80th St., writer
Kearney, Joanne, 5115 Joanne Kearney Blvd., interior decorator
Kearney, Joanne W. dba Joanne W. Kearney, 5115 Joanne Kearney Blvd., real estate broker
Newmans Installation, 7009 Hollowell Drive, chair rails and trim
Clopay Building Products Co., 4430 Adamo Drive, 305, wholesale merchant
Juhasz, Joseph D., 5740 E. Busch Blvd., 142, Internet, print, direct sales advertising
A+ Pressure Cleaning, 6256 S. West Shore Circle, pressure cleaning houses, mobile homes, driveways
Worlds Kenya Sheree Akaymi, 5106 Sunridge Palms Drive, retail sales
One Source Building Solutions LLC, 412 S. Oregon Ave., janitorial service
Henriquez, Eliana, 10344 Del Mar Circle, massage therapist
Tes Consultants LLC, 101 American Center Place, 203, project consultant
Jeff Lieberman & Associates, 5004 Melrow Court, wholesale merchant and/or outside sales
Pipos Cafe, 411 S. MacDill Ave., restaurant
Focus Marketing Group, 10150 Highland Manor Drive, 200, retail sales
Blue Mountain Jamaican Cafe, 2140 W. Dr. Martin Luther King Jr. Blvd., restaurant
Patrick M. Macina, 2104 E. Navajo St., cable TV installation
Haggins, Marvin Lavan, 8935 Heritage Lane, performs services for construction contractors
Platinum Logo, 8616 Huntfield St., retail sales, wholesale
Juels Bert LLC, 500 S. Howard Ave., D, retail store
Si Simonds Flowerfair, 705 W. Platt St., retail store
Bock, Donald B., 2901 W. Busch Blvd., 1018, general contractor
Baisden, Edward L., 9210 Campus Court, 8D, nonstructural work limited to $1,000 and no electrical
Brewer, Christopher W., 400 N. Tampa St., 2600, attorney-at-law
Broke Brothers Services, 3215 E. 24th Ave., cleaning service
Dana Da Designated Hata, 5314 Baywater Drive, retail sales
Active Financial Services, 11307 N. Armenia Ave., mortgage broker or company
G & H General Services, 10361 Carrollwood Lane, 154, general cleaning service
Latortue, Pierre Antoine, 14505 Prims Circle, export only
Casale Design Source, 1305 W. Gray St., sales-tile, stone, glass
K&G Mens Co. No. 105, 2255 University Square Mall, retail store
Mens Warehouse No. 3319, 8009 Citrus Park Drive, retail store
Christian Faith Builders, 812 W. Woodlawn Ave., wholesale merchant, retail sales, game manufacturer
Kim Sang Min, 3818 Gunn Highway, 100, mortgage broker
Licata, Frank Kenneth, 8124 Bay Drive, equipment maintenance and repair
Boston Star Cleaning Services LLC, 4125 W. Waters Ave., A, janitorial service
Keyword: New Business, to find more occupational licenses.
Get Ahead Stay Ahead - April 30
Posted May 1, 2007 by Vidisha Priyanka
Updated May 1, 2007 at 10:50 AM
The Get Ahead crew thinks there are three things no one should pass up:
•A good networking opportunity
•An open bar
•A chance to boo the Minnesota Twins
Based on this information, you may assume, correctly, that we still haven’t forgiven the Twins for defeating our beloved Atlanta Braves in the 1991 World Series. You also may assume that we’re thrilled about the upcoming Tampa Bay Devil Rays’ networking event for young professionals on Thursday.
For $20, you, too, can mingle with your peers on the new tbt* Party Deck, enjoy free beer and wine, and cheer on the Rays as (fingers crossed!) they humiliate the Twins.
The networking starts at 6:30 p.m., and the game begins at 7:10 p.m. For tickets and information, call the Rays at (727) 825-3406.
DRESS for success, not happy hour
Don’t let your fashion sensibilities drop as the temperature rises.
More than half of the Monster.com visitors surveyed in a recent online poll said they considered tank tops and exposed undergarments the biggest summertime fashion faux pas at work.
About a third also cast votes against flip-flops. Only 8 percent of respondents said they were put off by Hawaiian print shirts (which will come as good news to some of the Get Ahead bosses). Another 8 percent said they considered shorts inappropriate.
“If you work in a professional environment and your business attire suggests you are ready to be poolside with a pina colada, you are likely subverting your own credibility,” Monster Vice President Lori Erickson said.
PREPARE for the job interview
Want to know what makes corporate recruiters tick - and what ticks them off? Before heading out on your next job interview, check out “Recruiters’ Top 10 Complaints” at BusinessWeek.com. It turns out that little details can make a big difference, and a little honesty can go a long way. Find the story at tinyurl.com/yvx6mg.
SHARE your thoughts
What’s your strategy for dealing with career setbacks? Does it involve pints of Ben & Jerry’s Cherry Garcia ice cream? Share your thoughts in the Business & Finance forum at TBOforums.com.
Popular Work Gadgets Can Double As Toys
Posted May 1, 2007 by Vidisha Priyanka
Updated May 1, 2007 at 10:56 AM
By Richard Mullins
The Tampa Tribune
The modern executive needs some serious power tools to boost the bottom line, travel the nation, and stay in touch with minions and henchmen.
But what’s the CEO-on-the-go to do for some fun? Here’s how to use executive gadgetry to keep yourself amused as you storm the battlefield of commerce.
Chat And Channel Surf
FOR WORK: It’s smart business to get a ridiculously powerful smart phone for reading e-mail, looking up data and barking orders back to the office. We’ve heard from several CEOs who gave PowerPoint presentations to clients using just their Blackberries. (A small screen, yes, but it helped close the deal.)
Price: Smart phones cost $120 to $400 depending on model, service provider and plan.
FOR PLAY: New smart phones can support live streaming TV from ESPN, Fox News and the Discovery Channel. Plus, sign up for TV relay service Slingbox and you can watch your TV back home via your cell phone. That means the Boston executive can watch the Red Sox when traveling in Los Angeles.
Price: TV service comes standard with some cellular data plans. Slingbox costs $179 to $249 for the box, $29.99 for the cell phone software.
Track Your Office And Offspring
FOR WORK: No CEO likes to be surprised by the news. Google has a simple alert service that sends you an e-mail every time a key word or phrase appears in the news on the Internet - such as your, your company’s or your corporate rival’s name and the word “investigation.” Sign up at google.com/alerts.
Price: The alert service is free.
FOR PLAY: It works with any word or term, so you can set up alerts for your kid’s sports teams or anything else. Imagine this scenario, calling them at college: “Hey, kid. Great game today. You schooled those losers!” Or this one: “Hey, kid. Next time you show up drunk in the papers, don’t wear a shirt with my company’s logo.”
Save Your Memory And Memos
FOR WORK: Thumb-sized memory drivesare a great way to back up key files, presentations or customer lists. Slip one in your pocket when traveling, and you won’t be out of luck if your notebook computer dies. Plus, prices keep dropping.
Price: You can buy a 1-gigabyte drive for less than $20.
FOR PLAY: The drives are perfect for keeping an extra copy of your Microsoft Outlook contacts if you switch jobs or the company announces you’re leaving “to spend more time with your family.”
Tip: To back up your contacts list, first open Outlook. From the “File” drop-down menu, choose “Import and Export.” Select “Export to a file,” then “Personal Folder File.” Choose “Contacts” from the list, click “Next,” and browse for your portable drive. Click “OK,” then “Finish.” If an additional screen pops up, just click “OK.”
Travel Nice And Travel Light
FOR WORK: When travel duty calls, the modern executive doesn’t carry cheapo luggage through the terminal. What if you run into a potential client at the baggage claim and you’re carrying a rumpled duffel bag from college? Very nice bags command top dollar.
Price: The LXT Discovery wheeled case by Tumi costs $995.
FOR PLAY:Don’t carry that bag at all. Baggage concierge services will pick up bags from your house and ship them to your hotel, or vice versa. Many hotel concierges will do this. Here are some private services: LuggageFree.com, UsxpLuggageExpress.com, LuggageForward.com.
Price: Sending a bag cross-country overnight ranges from $100 to $300.
Manage Your Inc. With Ink
FOR WORK AND PLAY: Consider going retro and leave behind the smart phone altogether. One of our favorite super-low-tech data storage devices is the Moleskine notepad, with its classy leather cover and flexible string clasp. Pick from basic journal, grid print, date planner and reporter-style flip pad.
Price: A 3.5-by-5.5-inch model costs about $9 at bookstores.
Reporter Richard Mullins can be reached at (813) 259-7919 or email@example.com.
Dough! Not My Job: Cuban Bread Maker
Posted Apr 28, 2007 by Vidisha Priyanka
Updated Apr 30, 2007 at 11:34 AM
By Rich Mullins
The Tampa Tribune
I know how to ruin hundreds of Cuban bread loaves now. Just work at an Ybor City Cuban bakery for a day as a total rookie.
I did. It’s not easy. Not by a long shot.
But I thought it was worth trying. If Tampa has a signature food, it’s the Cuban sandwich (sorry, grouper, you’re too bourgeois), lovingly smothered with ham, cheese, pickle and toasted golden brown.
Tampa gobbles thousands of Cuban sandwiches daily, and to find out where all that bread comes from, I worked the early shift at La Segunda Bakery on 15th Street.
My tutor for the day is Master Baker Carlos Hechaverria, and he chuckles at my first attempt at making a Cuban loaf.
“Nah, that’s no good,” Hechaverria says, smiling down at the rumpled wad I tried sculpting to perfection. His loaves look like works of art, slender, smooth, supple. My loaf resembles roadkill. A victim.
Hechaverria knows a little English and consoles me. “This bread, this is not easy. I made bread in Cuba 12 years. When I come here, I had to learn all over again.”
Today, it will be my job to learn how, and the day starts early.
My First Roll Is Out Of Bed
At 4:15 a.m., I drive through the dark down Nebraska Avenue and into La Segunda’s back parking lot.
Inside, the bakery smells of rich yeast, sweet pastries and hot machinery. It’s loud. Oven buzzers blare. Industrial fans blast air over racks of rising dough. Delivery drivers yell over the noise.
By 4:30, Hechaverria is halfway done preparing giant batches of dough.
He’s a big man with a kind grin and the practiced motions from two decades of baking. With an aluminum scoop, he measures white sugar, dusty flour and brown yeast. Everything goes into industrial mixers the size of minivans that knead the mixture into a bubbly heap.
Then I start my first task: stacking dough rolls into rows on canvas-covered planks.
“This is a good place to work,” says Jorge Diaz, who started here two months ago. “My family is here,” he says, pointing out people nearby. “There, my dad. There, my father-in-law.”
For two hours I stacked dough into rows, four loaves by 10 loaves.
It’s not entertaining. But the pace is fast, and I learn what it’s like working somewhere where you don’t speak the language. I know some Spanish, but not enough to catch the jokes or the warnings that I think meant, “Get the @$&*# out of the way!”
I don’t know the English word for @$&*# .
I Knead Some Help
Next, my job is kneading “full Cuban loaves.” I’m awful.
The motion goes like this: Smash your forearm into the dough. Fold it over. Smash again. Roll the dough outward with your palms. Curl it back with your fingertips. Stretch it into a long snake.
I try one.
“Nah, garbage,” says Hechaverria, pointing to a pile of dough scraps on the floor. I toss down my victimized wad, and it lands with a thump.
I try again. “Nah,” he says. He’s laughing now. I try another. “Nah.”
Thump, thump, thump. I keep trying. All thumps. Each represents a sandwich that will never fulfill its destiny.
And that’s tragic because the Cuban sandwich has been part of Tampa’s way of life since the early 20th century.
The Cuban sandwich probably dates to the early 1900s in South Florida. As New Orleans has its gumbo and Chicago has its deep dish pizza, this is Tampa’s signature meal.
Most aficionados agree theideal sandwich contains a layer of ham, roast pork, cheese and a pickle. A dispute rages as to whether the next step is gobbling it down right away or pressing the sandwich on a grill until the contents melt into gooey happiness.
But one thing is constant - the use of a crispy, slightly flaky (some would say dry) bread from a long Cuban loaf. That bread comes from dozens of bakeries in the city, many family-owned for generations. La Segunda sells to dozens of restaurants, including some that send their own delivery trucks to pick up the bread.
The uncooked dough is tough, rubbery. Kneading it, my arms and shoulders ache as if I’m doing pushups. By 8 a.m., I fight the urge to walk out in the back alley and lie down on the pavement.
I think of how well-paid economists question why some blue-collar workers buy $3,000 plasma-screen TVs. But as hours roll by, monotony and exhaustion kick in. I think, “Man, if I had to do this every day, for weeks, years, I’d collapse on the couch every night. … Go ahead, brother, buy the HDTV. You earned it.”
Splitting Leaves Me Numb
After a brief break at 8:45 (Is the sun up yet?), Hechaverria brings over one of the greatest inventions ever: the motorized dough roller.
The word “motorized” now gives me a thrill. In a glorious whir, the machine ejects tidy rows of dough tubes. My job is to put rolls in rows … for … two … hours … nonstop.
At 10:45, bakery co-owner Raymond More puts me on a new job: palm leaves.
Water-soaked leaves placed down the spine of the loaf help it split in a straight line as it expands in the oven. Every loaf will split, but an uncontrolled split makes a straight loaf look like digestive anatomy.
Using palm leaves on bread probably dates to the Egyptians, if not earlier, More says. French bakers slice their bread with razors to control splitting. Others let it split naturally.
La Segunda produces 7,000 to 10,000 loaves a day. That means 21,000 to 30,000 leaves. The bakery uses Palmetto palm leaves because the trees are short and accessible to the crews More sends each day into the woods around Tampa.
Suburban sprawl is cutting into palm sources, but More says they have to use Palmetto because the leaves retain water and don’t turn stringy or “hairy” in the oven.
“I’ve seen bakeries in Europe use wet shoelaces, but that can get kind of nasty,” More says. “We use fresh leaves for each loaf.”
Still, after placing 100 leaves, I doubt the merit. After 1,000 leaves, my thumbs go numb.
Every time I think we’re done, someone rolls up another 400 loaves. If the bread could talk, I picture it smirking at me, saying “Ha! Did you think you were done, rookie?”
Joed Turns Up The Heat
I chat up the guy working next to me, Joed Oneal. I try to spell his name right. I ask, “O-apostrophe-N-E-I-L.?”
“No,” he says, then turns around and pulls up his T-shirt. Tattooed in calligraphy across his back: JOED ONEAL.
At noon, Joed takes me to work the ovens. “Don’t touch the bread with your fingers,” Joed says. “You’ll ruin them.” Instead, gently roll the dough onto narrow planks with your palm, then rapidly slide them into rows deep in the oven, leaving a 1-inch gap.
We get into a rhythm, and I bump a few loaves together at a pace I’ll call “half Joed.”
“I’ve been doing this eight years, since I was 15 years old,” Joed says. “Where else are you going to make this kind of money for six hours’ work.” He works from 8:30 a.m. to about 2 p.m. and makes $700 a week.
His only complaint: The place heats to 110 degrees in the summer.
By 1 p.m., Joed says “Later,” and I stagger onto the sunlit loading dock. All around are boxes of bread to be shipped.
Who knows how many I made. In a couple of hours, another crew will start, and the cycle begins again. And the next day, and the next.
Reporter Richard Mullins can be reached at (813) 259-7919 or firstname.lastname@example.org.
BY THE NUMBERS
1915 Year first La Segunda bakery was built in Ybor City 7,000 to 10,000 Cuban bread loaves produced daily by La Segunda Central Bakery 400 Degrees Fahrenheit in main ovens 600 Hourly capacity, in loaves, of main ovens 36 Average length in inches for long loaf of Cuban bread 3 Work shifts running 24 hours a day at peak capacity $1.60 Cost of one loaf of Cuban bread at retail counter
Source: La Segunda Bakery
BY THE NUMBERS
Source: La Segunda Bakery
It Takes All Kinds
Posted Apr 23, 2007 by Vidisha Priyanka
Updated Apr 23, 2007 at 10:34 AM
By DAVE SIMANOFF
The Tampa Tribune
Are you a thinker, director, relater or socializer?
Knowing the answer might help you succeed at work - and in life.
The thinker, director, relater and socializer are the four personality types outlined by motivational speaker and researcher Tony Alessandra in his 1996 bestseller “The Platinum Rule.”
The gist of Alessandra’s book is this: treat other people the way they want to be treated. (Compare that to the Golden Rule, which says you should treat people the way you want to be treated.)
To make that happen, Alessandra said you need to understand your personality, as well as the personalities of those around you. That’s where the thinker, director, relater and socializer archetypes come into play.
You can head to Alessandra’s Web site and take a free personality test at platinumrule.com/assessment.
The different personality types are basically dictated by the degrees to which someone is open or guarded, and aggressive or indirect.
When you understand the personality types of the people around you, you’ll have a good idea of how they think, how they interact with others and how they approach challenges, Alessandra said.
“It can be like learning a different language,” he said.
Let’s look at some examples:
•If you’re a director or socializer, remember that thinkers and relaters are more cautious and reserved - and might not appreciate being rushed into decisions.
Directors and socializers might not work well together because both tend to want to delegate tasks.
•Thinkers may become uncomfortable with a director’s need for control and speed.
Relaters and thinkers don’t like surprises.
Directors and socializers don’t like dealing with details.
Alessandra said that in social settings, most people will get along best with other people of the same personality type - although, of course, there might be a tendency for directors to bump heads. In the office, people with diametrically opposed personalities - a director and relater, or a socializer and thinker - can complement each other effectively so long as they understand each other’s styles, methods and expectations, he said.
“A simple rule of thumb is that socially, birds of a feather flock together, but at work, opposites attract,” he said.
Alessandra said he can’t take the credit for dividing people into four different behavioral groups. The modern concept of behavioral types was devised by Carl Jung, who described intuiters, thinkers, feelers and sensors in his 1923 book “Psychological Types.” Hippocrates described four human temperaments - melancholy, sanguine, phlegmatic and choleric - more than two millennia ago.
Reporter Dave Simanoff can be reached at (813) 259-7762 or email@example.com.