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Mom magazine launches

Posted Jan 15, 2010 by Beth Gaddis

Updated Jan 15, 2010 at 02:15 PM

When you first get engaged, you rush to buy all the wedding magazines and immerse yourself in dresses and hairstyles and menus.  Then you get pregnant, and you read every issue of “Pregnancy” and consume “What to Expect When You’re Expecting” from cover to cover.  Then you have the baby, and suddenly the magazines and books are all about the kid.

Until now. 

The creative team behind Pregnancy just launched a new magazine this week called Mom. The tagline is “A happy family starts with you.”

“Our magazine is not a developmental magazine,” said editor-in-chief Abbie Tuller in a phone interview. “It’s not necessarily a focus on the kids; it’s about how to keep the focus on yourself.  The analogy is when you’re on the plane and they tell you if the air mask drops, put one on yourself, then on the child,” she laughed. 

The quarterly magazine is available at doctors’ offices, book stores, drug stores and via subscription. This first issue features “Today” show co-host Natalie Morales and her two boys on the cover.  It’s jam-packed with information for busy moms, including how organizing your closet can help you clean out other parts of your life, ways to conquer coupons, at-home exercise routines and easy hair dying tips that will get you the same look the celebrities have. 

A lot of the celebrity content comes from Jessica Denay, the Hot Moms Club co-founder and author of the “Hot Mom Handbook” series for Pregnancy.  That successful partnership helped lead to the creation of the new magazine.

“We thought it worked great and thought this was something we could definitely do,” Denay said.  “It’s about the mom as a woman, and relationships and style.  We know moms don’t have a lot of time.”

Celebrity hairstylist Joy Bergin is a regular contributor on www.hotmomsclub.com and a featured contributor in the new magazine.

“Joy worked on ‘Access Hollywood’ and she has a great story on do-it-yourself hair color – how to get the best look for under $10 and she explains the tricks,” Denay said during a telephone interview.  “It’s not just following the directions, there’s so much more and I’m always fascinated by her tips.”

A lot of the information is just plain fun. “Is your husband undate-able?  We had a quiz in there to see if your husband is undate-able,” Denay laughed.

Some of the topics are both funny and serious. “There’s a short essay about when your kids hate your new boyfriend,” Tuller said.

But the main thing to remember is to put Mom first.

“When you’re able to hold on to yourself, your self-esteem rubs on your kids,” Tuller said. “Take care of yourself and everything else will fall into place.”

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