The Tampa Tribune’s food writer since 2005, Jeff Houck covers the way people live through their food. He also hosts the Table Conversations food podcast and believes that everything crunchy is good.
Most Recent Entries
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- Five Edible Christmas Gifts To Buy For Friends and Loved Ones [Black Friday Comes Just Once A Year]
- Giving Thanks For Alternatives To Thanksgiving [Turkey, Shmurkey.]
- Taking A Bite Of The Pillsbury Bake-Off [Fear And Baking In Las Vegas]
- Sea Urchin Crostini, Tiger Beef Salad And Faked Alaska [This Week’s Weekend Eats]
- A Way To Eat Kale For People Who Hate Kale [Chef John Besh Cooks From The Heart]
- The Sip: 3 Daughters Brewing Comes To Live [Pumpkin Tap, Carmel Cafe Cocktails, Great Sips]
- Remembering Marcella Hazan [The Most Important Ingredient]
- Elevage Pops-Up, Offers Taste Of Epicurean Hotel [Duck Duck Goose Burger Blows Minds]
- Where To Eat Outdoors Now That It’s Not 1,000 Degrees [East Hillsborough Edition]
- James Villas’ New Book ‘Southern Fried’ Should Be Battered, Eaten [Everything Crunchy Is Good]
- Prepping For A Pop-Up [Chad Johnson Turns SideBern’s Into Elevage For One Week]
- Putting The Wine [And Other Drinkables] Into The Epcot International Food & Wine Festival
- FishHawk Loses Park Square Cellar [Mary And Shawn Sarkisian Get Their Lives Back]
- The Poor Porker Branches Out With New Ventures, Locations [Lakelandia Meets Portlandia]
Tastecasting Comes To The Aid Of Tortillas [Drinking And Eating For La Bonita Ole’]
Posted Jul 23, 2009 by Jeff Houck
Updated Jul 24, 2009 at 08:10 AM
You may recall a while back that I wrote about how “Taco Tammy” Young of La Bonita Ole’ in Tampa was trying to save her tortilla company from creditors through the use of social media platforms like YouTube, Facebook and Twitter.
La Bonita Ole’ is in the midst of a Chapter 11 bankruptcy reorganization.
The Save the Tortillas campaign, spearheaded online by Julia Gorzka of BrandTampa.comhas urged supporters to sign a petition, buy the company’s Tam-X-ico’s tortillas and Wrap-itz wraps and e-mail stores asking them to stock the products.
The campaign ran into a snag in late June when Young’s bank, SunTrust, went to court to prevent the social media effort, saying it contained misinformation and violates federal regulations by soliciting creditors before they can learn about SunTrust’s reorganization plan. On July 10, both sides submitted plans to creditors for a vote on which repayment strategy to follow. If creditors choose SunTrust, Young will lose the company and be divested of stock.
Last night a Tampa group from Tastecasting held a get-together at the tortilla factory to lend support, offer tours of the facility and sample food by local chefs using La Bonita Ole’s tortilla products.
Young greeted the group with a hearty “Hootie-Hoo,” before telling them how much their efforts had helped her cause.
Close to 50 people attended the rally, many of whom have supported the cause through tweeting and friending on Facebook.
A livestream of tweets using the #tbtaste and #savethetortilla hashtag was projected on a screen in the conference/dining room.
Mexican Lasagna, made with tortillas instead of pasta noodles
Chicken and Dumplings with tortillas serving as the dumplings.
A batch of Chai Thai Soft Tacos, made with Northrup’s Intensity Academy sauces, also were a hit.
To see more photos from the evening, click here.