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USF marketing students finalists in gas promo contest

Posted May 22, 2012 by Lindsay Peterson

Updated May 22, 2012 at 06:05 PM

The next big marketing campaign you see for natural gas may come courtesy of USF.

Mass Communications associate professor Kelli Burns put her advanced public relations class onto a challenge posed earlier this year by America’s Natural Gas Alliance.

ANGA gave the class $3,000 to develop a campaign extolling the benefits of natural gas. The kind that comes out of the ground.

And they did so well, they’re headed to Washington on Thursday to present their work to ANGA, one of three finalists, all expenses paid.

They’re competing against teams from Auburn University and The University of Texas at Arlington.

They could get $5,000.

And ANGA gets what will no doubt be a pretty decent marketing product.

You can read more about the project here.

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