Cloe Cabrera

Cloe Cabrera is the fashion and beauty reporter for the Tampa Tribune, News Channel 8 and TBO.com. Watch her style segments Thursday mornings on News Channel 8 Today and follow her on Twitter at Hot Pursuits @CloeCabrera.

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Megan Fox’s sexy new ad campaign for Armani

Posted Jan 12, 2010 by Cloe Cabrera

Updated Jan 12, 2010 at 04:50 PM

Transformers star Megan Fox replaces Victoria Beckham for the latest campaigns from Emporio Armani Women’s Underwear and Armani Jeans 2010. The first advertising campaigns featuring the 23-year-old actress were unveiled today. The black and white photos were shot by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities.

In the ad, Fox poses in underwear, jeans and wet white shirt with her trademark pout.
Why Fox? Giorgio Armani said, “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”

Yes, but will she help sell underwear?

More images are available starting today at Emporio Armani Facebook page.