Cloe Cabrera

Cloe Cabrera is the fashion and beauty reporter for the Tampa Tribune, News Channel 8 and TBO.com. Watch her style segments Thursday mornings on News Channel 8 Today and follow her on Twitter at Hot Pursuits @CloeCabrera.

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Jennifer Lopez says adios to her Sweetface fashion line

Posted Jun 30, 2009 by Cloe Cabrera

Updated Jun 30, 2009 at 06:41 PM

After six years, Jennifer Lopez has decided to shut down her Sweetface fashion label.

The singer/actress, who was among the first celebrities to launch a clothing line, told Women’s Wear Daily she plans to reintroduce her contemporary sportswear brand in the near future with a new fashion point of view. No word yet on when that will be. But for now, the Spring 2009 line will be the last one in stores.

This shouldn’t come as a big surprise. In 2007, she shut down her JLO clothing line in the US after a few years. And honestly, I don’t think I’ve ever seen Lopez photographed wearing any of the clothes or shoes from her designs (that says something).

Most likely, Sweetface will end up like the JLO line - sold in freestanding franchise stores and in countries outside the U.S.

So, if love you some Sweetface, better stock up now.

If you’re not familiar with the line, here are some looks from the collection.