Designer to the corporate stars comes to USF to talk about “Massive Change”

Posted Aug 27, 2010 by Lindsay Peterson

Updated Aug 27, 2010 at 05:30 PM

Smart and sexy is our only hope.

That’s what Bruce Mau says, and he’s coming to the University of South Florida next week.

Who’s Bruce Mau? He runs a Chicago studio that promotes itself as a place that uses “design and optimism to originate, innovate and renovate businesses, brands, products and experiences.”

He’s written a book called “Massive Change.”

His clients include Coca-Cola, McDonald’s and MTV.

Some of his personal rules:

Love your experiments (as you would an ugly child).

Don’t clean your desk.

Make new words.

And he’s on a quest to answer two questions:

Now that we can do anything, what will we do? What if life itself becomes a design project?

Mau is speaking to the public at 7 a.m. on Thursday at USF Theatre I, and to students and faculty at 10 a.m. on Friday at USF Theatre II.