Cloe Cabrera

Cloe Cabrera is the fashion and beauty reporter for the Tampa Tribune, News Channel 8 and TBO.com. Watch her style segments Thursday mornings on News Channel 8 Today and follow her on Twitter at Hot Pursuits @CloeCabrera.

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Booties could be less “Juicy”

Posted Jun 10, 2009 by Cloe Cabrera

Updated Jun 11, 2009 at 06:12 PM

You could soon be seeing less “Juicy” backsides.

Juicy Couture, which is owned by Liz Claiborne Inc., is no longer selling the ubiquitous logo-laden sweatpants.

At the Reuters Global Luxury Summit in New York, Juicy president Edgar Huber, said “We had some pushback from certain consumers who just don’t want it that younger girls especially wear these pants.” Adding the logo and it’s placement could be spun, “in all different directions.” No kidding.

It seems mostly “tweens” and teens were attracted to this trend. But I never found the word “Juicy,” or any other word, attractive stamped on a bum. And unless you’re a size 2 (and over 21) do you really want that kind of attention placed on your posterior?

Juicy still plans to sell it’s “Juicy” bottom sweat in international markets, and on a very limited basis.