Seattle’s Allrecipes.com—one of the true survivors of the dot-com bust—was sold Friday for $66 million to Reader’s Digest Association Inc.

It is the first major Internet acquisition for Reader’s Digest, a Pleasantville, N.Y., publishing company that posted $2.4 billion in revenue last year.

“Now we have a significant digital presence in the food affinity to complement our leading position in print,” Eric Schrier, chief executive of Reader’s Digest, said in an interview with Bloomberg News.

Allrecipes.com, formed eight years ago to allow cooks to swap recipes online, will become the central Web presence for Reader’s Digest’s food sites, including those of Taste of Home and Light & Tasty magazines, and help spur advertising sales, the company said. Visitors to Allrecipes.com can browse among 30,000 recipes.

Allrecipes.com Chief Executive Bill Moore, who worked at Starbucks from 1992 to 1995 and is credited with introducing Starbucks’ Frappuccino drink, plans to stay with the new company. He will report to Bonnie Bachar, Reader’s Digest president of U.S. magazines. Allrecipes.com employs about 45 people, all of whom are expected to remain in Seattle, said Esmee Williams, vice president of marketing at Allrecipes. She called Reader’s Digest “a very strong fit for us” and said the publisher of well-known cooking magazines will open up new doors.

Shares of Reader’s Digest fell 7 cents to $14.75 on the New York Stock Exchange. They have declined 3.1 percent this year.