Cloe Cabrera

Cloe Cabrera is the fashion and beauty reporter for the Tampa Tribune, News Channel 8 and TBO.com. Watch her style segments Thursday mornings on News Channel 8 Today and follow her on Twitter at Hot Pursuits @CloeCabrera.

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A modeling contest for real stiffs

Posted Feb 25, 2010 by Cloe Cabrera

Updated Feb 25, 2010 at 04:57 PM

Old Navy is expanding its SuperModelquins family—that diverse family custom-made mannequins with gossip column-worthy personalities on its commercials. And they’re doing it with a SuperModelquin Super Model Search.

The model search allows consumers the chance to be molded as the next mannequin and take home a whopping $100,000 through a series of online challenges that will test their plastic spokesmannequin skills.

If you have the style and you’re stature-worthy of the storefront spotlight, get to posing and head to http://www.oldnavy.com/super for three super challenges.

In the first challenge, “Pose with the Plastic Pros” (2/16-2/25), contestants prove their plastic by heading into their local Old Navy and taking a photo of themselves with the SuperModelquins and uploading it to the Super Search site (http://www.oldnavy.com/super). The second challenge, “Moldelquin Makeover,” (3/4-3/14) uses the power of the SuperMolder technology, allowing contestants to build their plastic match to be rated by voters. And the third challenge, “Lights, Camera, Plastic” (3/21-4/1) asks contestants to build their own Old Navy commercial and deliver the hilarious punch line to prove that they have what it takes to be plastic.

Old Navy’s SuperModelquins will judge the entries, knocking points off for blinking, hair movement and other impossibly plastic qualities; and will ask contestants to “hand in their stand,” the campaign’s version of reality show rejection.

Viewers can browse the gallery online at http://www.oldnavy.com/super and rate their favorites. At the end of each challenge, the contestant with the most points will become the winner of that challenge and advance to the finals (finalists appear on TV on 5/6).

Who will hand in their stands, and who will be the last mannequin standing? Your votes decide. The winner, announced on 6/3, will be cast in real plastic as the next Old Navy SuperModelquin, appear in TV commercials, and take home $100,000.

So all you stiffs out there, get to posing!