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Nothing gamers like better than digesting a big ol’ marketing study.
A new one from OTX about the video game resale market in the U.S. came out this week.
Apparently there are 75 million game buyers in the U.S. Of these gamers, 49 million have purchased at least one used game, and 26 million have sold at least one game in the last year.
The study says 60% of gamers buy both new and used games, with only 28% buying only new.
So basically, a ton of people are buying games and a ton of people are buying used games, which might explain why Gamestop is printing money these days ($7.1 billion in 2007).
It also shows most gamers trading in their games early to fund purchases of new games—makes sense.
The, um, thorough details and graphs can be found here.
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Speaking of Gamestop‘s dominance, a new player may enter into the arena of video game sales.
The new chain of would-be retail stores, called Gamer Doc, offers a slim ray of hope for those of us who are forced shop at one of the nation’s nearly 600 Gamestop locations to do our dirty business.
The company showed off design plans at this week’s International Franchise Expo in Washington, D.C.
David Huether, chairman of Gamer Doc, said he wants customers to “feel like they’re walking into a video game, not a video game store.”
The high-end stores would aim to tackle the problem of too much merchandise and too little differentiation. No word yet on when and where the company will open its first locations.
Some pictures below.
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Oh, and “Chinese Democracy” is apparently finished. That’s 14 years. Check your brackets.

