The CW wants to get the attention of younger viewers with a text message logo for “Gossip Girl” that would offend older viewers - if they knew what OMFG stands for.

The CW has launched a provocative new campaign for “Gossip Girl” that features an image of two characters having sex.

One version is branded with the letters “OMFG,” which is online slang for something I can’t repeat here. A tamer version uses “OMG.” The image is taken from the show’s pilot. Another ad in the series shows two characters making out in the back of limo..

After the images hit the Internet the conservative watchdog group Parents Television Council targeted the CW for an anti-indecency campaign. The PTC is encouraging its members to file FCC complaints about a scene on “America’s Next Top Model” that showed pixilated nudity.

The morality watchdog group says “Gossip Girl” is “the most-watched show among girls 12-17 “ and this is dangerous because the show “glamorizes casual sex and drug use among teens. Story lines have featured a would-be teen rapist, threesomes among teens and teenage girls having sex with adults.”

The CW has not responded directly to the PTC.  The network did issue a statement: “We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the ‘OMG’ moments that have made Gossip Girl one of the most buzzed-about new shows on television.This sexy, sophisticated campaign speaks directly to our adult 18-34 viewers using expressions that are part of their lexicon.”