Nick Goes Dark

Posted Sep 18, 2006 by Walt Belcher

Updated Sep 18, 2006 at 01:35 PM

 
  On Sept. 30, Nickelodeon will celebrate its third annual Worldwide Day of Play by going off the air for three hours (12 noon – 3 p.m.), in order to encourage kids to go outside and be active.

  Worldwide Day of Play is part of the “Let’s Just Play” campaign, Nickelodeon’s pro-social commitment, with partner the Alliance for a Healthier Generation, to encourage kids to participate in active, healthy, and playful lifestyles. 

This year’s Worldwide Day of Play will culminate with the finale of the Let’s Just Play Go Healthy Celebration, once the network returns to its on-air programming.

The Let’s Just Play Go Healthy Challenge follows four real life kids over a six month period in the quest to make their lives, schools and communities healthier.  With the end of the 2006 Go Healthy Challenge approaching, almost 140,000 kids have pledged to “Go Healthy.”