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Insane Chipmunk Sales
Within the first 24 hours of release, the DVD for the “Alvin and the Chipmunks” movie sold more than 2.6 million units, making it the #1 release of the year, according to Fox Home Entertainment.
That’s insane, of course.
But maybe not so much. After all, kids loved the movie — it won movie of the year at the Kids Choice Awards earlier this year — and parents are always on the lookout for something the kids will sit through (never underestimate the “I need some peace and quiet” factor). Plus, hey, it has Jason Lee. Um, OK that only helps “My Name Is Earl” and old Kevin Smith movie fans, but still.
