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Panera Bread To Open
Posted Mar 15, 2007 by Clarisa Gerlach
Updated Mar 15, 2007 at 12:13 PM
The small-town feel of Plant City, nestled in an area of high growth and growth potential, is behind the planned April 11 opening of a Panera Bread bakery and café on James L. Redman Parkway.
“Panera wanted to come to Plant City because it’s an untapped market,” said Diana Sukup, marketing coordinator for Panera’s Tampa market. “That’s one place that there isn’t too much yet. But that’s how Valrico was before we put a Panera out there. Ever since we opened there that community has been up and growing even more and we see the same future for Plant City.”
Openings for about 65 employees, from hourly associates to management positions, are currently being filled, with applications being accepted at 2909 James Redman Parkway, near the intersection of Charlie Griffin Road, between Chili’s and Lowe’s.
Positions also are being accepted online at www.panera-tampa.com and at the company’s executive offices, 4200 West Cypress St., Suite 650, Tampa.
“Now that the area is booming, Plant City has become more of a hub,” said special projects manager Karen Aschcraft. “If you want to get out in the country, you go to Plant City. And it’s a hop, skip and a jump to the big city.”
Aschcraft helps open new stores for Covelli Enterprises, the franchise company for the 24 Panera Bakery establishments in Orlando and the 19 locations in Tampa .
Aschcraft was on site during construction Wednesday, noting that the Plant City location, like the newly reopened Panera in the Westfield Brandon shopping mall, will sport the company’s newest design.
Diners will notice “brighter colors, and a more open” format, Aschcraft said. “And the ambiance in the bakery is huge, with solid window glass, versus poles in between (the sections of) the bakery glass. It’s a newer, fresher look.”
Aschcraft said she has helped open 16 Paneras, including the Plant City location that will share strip mall space with Great Clips, Alltel Wireless and Sassi Nail Bar & Spa. The newly opened shopping center, between a Shell gasoline station and an AmSouth Bank, is still in the process of leasing space.
“The colors in the older cafes are more older colors, with tans, oranges, yellows and maroon,” Sukup said. “Whereas with the (new design), we have oranges and blues and greens and purple and red. It’s just got a more modern feel to it.”
To celebrate its Plant City opening, Sukup said the first 200 customers each day, from April 11-14, will receive a free three-cheese demi, a loaf of bread in the shape of a baguette, only half the length.
Plant City’s Panera Bread will be open from 6:30 a.m. to 9 p.m. Monday through Saturday. Sunday’s hours will be from 7 a.m. to 8 p.m.
For hiring information, call: 877-7533.
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